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Online Marketing for Birth Professionals.

Despite overall low percentages of births attended by doulas and midwives around the world, the number of mothers working with these birth professionals is on the rise. Birth professionals may consider online marketing to reach more clients. Web users' trust and mistrust of health-related sites are...

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Published in:International Journal of Childbirth Education Vol. 33; no. 1; pp. 22 - 27
Main Author: Zimmerle, Joanna C.
Format: pictorial Journal Article
Published: International Childbirth Education Association Jan2018
Online Access:View this record in EBSCOhost
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      dt: Jan2018
      vid: 33
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      pub: International Childbirth Education Association
      place: Raleigh, North Carolina
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        atl: Online Marketing for Birth Professionals.
      aug:
        au: Zimmerle, Joanna C.
        affil: Assistant Professor of Instructional Technology at Austin Peay State University in Clarksville, Tennessee
      sug:
        subj:
          Doulas
          Midwives
          Private Practice Management
          Marketing
          Social Media
          Website Development
          Home Childbirth
          Childbirth Education
      ab: Despite overall low percentages of births attended by doulas and midwives around the world, the number of mothers working with these birth professionals is on the rise. Birth professionals may consider online marketing to reach more clients. Web users' trust and mistrust of health-related sites are heavily influenced by both website design and content features. Research-based suggestions are given to birth professionals for creating both a personal business page and a Facebook business page in order to provide credible and trustworthy information about their services to potential clients.
      pubtype: Academic Journal
      doctype:
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        Journal Article
      ougenre: Article
    language: English
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