Algorithmic Labor and Information Asymmetries: A Case Study of Uber's Drivers.
Uber manages a large, disaggregated workforce through its ridehail platform, one that delivers a relatively standardized experience to passengers while simultaneously promoting its drivers as entrepreneurs whose work is characterized by freedom, flexibility, and independence. Through a nine-month em...
| Publicado en: | International Journal of Communication (19328036) Vol. 10; pp. 3758 - 3785 |
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| Autores principales: | , |
| Formato: | Artículo |
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University of Southern California, USC Annenberg Press
2016
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=127361759&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 127361759 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 19328036 3836 jtl: International Journal of Communication (19328036) issn: 19328036 maglogo: N pubinfo: dt: 2016 vid: 10 pid: 16336 pub: University of Southern California, USC Annenberg Press artinfo: ui: 127361759 ppf: 3758 ppct: 27 formats: tig: atl: Algorithmic Labor and Information Asymmetries: A Case Study of Uber's Drivers. aug: au: ROSENBLAT, ALEX STARK, LUKE affil: Data & Society Research Institute, USA New York University, USA su: Uber Technologies Inc. Communication Taxicab drivers Algorithm software Ridesharing services sug: subj: Communication Uber Technologies Inc. Taxi Service All Other Support Activities for Transportation Taxicab drivers Algorithm software Ridesharing services keyword: algorithm data design entrepreneurship independent contractor labor management on-demand economy platform rating ridehailing ridesharing sharing economy surge pricing Uber algorithm data design entrepreneurship independent contractor labor management on-demand economy platform rating ridehailing ridesharing sharing economy surge pricing Uber ab: Uber manages a large, disaggregated workforce through its ridehail platform, one that delivers a relatively standardized experience to passengers while simultaneously promoting its drivers as entrepreneurs whose work is characterized by freedom, flexibility, and independence. Through a nine-month empirical study of Uber driver experiences, we found that Uber does leverage significant indirect control over how drivers do their jobs. Our conclusions are twofold: First, the information and power asymmetries produced by the Uber application are fundamental to its ability to structure control over its workers; second, the rhetorical invocations of digital technology and algorithms are used to structure asymmetric corporate relationships to labor, which favor the former. Our study of the Uber driver experience points to the need for greater attention to the role of platform disintermediation in shaping power relations and communications between employers and workers. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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