All‐units discounts as a partial foreclosure device.

Abstract: We investigate the strategic effects of all‐units discounts (AUDs) used by a dominant firm in the presence of a capacity‐constrained rival. Due to the limited capacity of the rival, the dominant firm has a captive portion of the buyer's demand for the single product. As compared to linear...

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Detalles Bibliográficos
Publicado en:RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 1; pp. 155 - 181
Autores principales: Chao, Yong, Tan, Guofu, Wong, Adam Chi Leung
Formato: Artículo
Publicado: Wiley-Blackwell Spring2018
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:Abstract: We investigate the strategic effects of all‐units discounts (AUDs) used by a dominant firm in the presence of a capacity‐constrained rival. Due to the limited capacity of the rival, the dominant firm has a captive portion of the buyer's demand for the single product. As compared to linear pricing, the dominant firm can use AUDs to go beyond its captive portion by tying its captive demand with part of the competitive demand and partially foreclose its small rival. When the rival's capacity level is well below relevant demand, AUDs reduce the buyer's surplus.