SAMPLING MASS MEDIA CONTENT: THE USE OF THE CLUSTER DESIGN.

Studies utilizing content analysis have appeared with increasing frequency in literature of the social sciences over the past thirty years. During this period this technique has been employed in a wide variety of sociological researches in such areas of interest as culture and cultural change, race...

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Bibliographic Details

Published in:	American Sociological Review Vol. 21; no. 6; pp. 729 - 734
Main Author:	Backman, Carl W.
Format:	Article
Published:	Sage Publications Inc. Dec56
Subjects:	Sampling (Process) Mass media Research Social sciences Culture Sociology
Online Access:	View this record in EBSCOhost