A Skinner box for software.
The article discusses the importance of understanding digital advertising through understanding its algorithms. Topics covered include the challenges being faced by researchers, such as Alan Mislove of the Northeastern University in Boston, Massachusetts, who study algorithms and the functions of th...
| Publicado en: | Economist Vol. 426; no. 9084; pp. 71 - 73 |
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| Formato: | Artículo |
| Publicado: |
Economist Newspaper Limited
3/24/2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=128645463&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 128645463 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: 3/24/2018 vid: 426 iid: 9084 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 128645463 ppf: 71 ppct: 2 formats: tig: atl: A Skinner box for software. aug: su: Massachusetts Institute of Technology Internet advertising Algorithm research Behavioral research Internet marketing sug: subj: Massachusetts Institute of Technology Advertising Agencies Internet Publishing and Broadcasting and Web Search Portals Electronic Shopping Electronic shopping and mail-order houses Research and Development in the Social Sciences and Humanities Internet advertising Algorithm research Behavioral research Internet marketing ab: The article discusses the importance of understanding digital advertising through understanding its algorithms. Topics covered include the challenges being faced by researchers, such as Alan Mislove of the Northeastern University in Boston, Massachusetts, who study algorithms and the functions of the Skinner box, which standardized the process of behavioral experimentation, that invented by Mislove together with a group of researchers at the Massachusetts Institute of Technology (MIT). pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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