Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions.

Background: Direct-to-consumer (DTC) promotion of prescription drugs can affect consumer behaviors and health outcomes, and Internet drug promotion is growing rapidly. Branded drug websites often capitalize on the multimedia capabilities of the Internet by using videos to emphasize drug benefits and...

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Bibliographic Details

Published in:	Journal of Medical Internet Research Vol. 20; no. 1; pp. 26 - 27
Main Authors:	Sullivan, Helen W., O'Donoghue, Amie C., Read, Jennifer Gard, Amoozegar, Jacqueline B., Aikin, Kathryn J., Rupert, Douglas J., Gard Read, Jennifer
Format:	research Journal Article
Published:	JMIR Publications Inc. Jan2018
Online Access:	View this record in EBSCOhost