False advertising.

Abstract: There is widespread evidence that some firms use false advertising to overstate the value of their products. We consider a model in which a policy maker can punish such false claims. We characterize an equilibrium where false advertising actively influences rational buyers and analyze the...

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Publicado en:	RAND Journal of Economics (Wiley-Blackwell) Vol. 49; no. 2; pp. 348 - 370
Autores principales:	Rhodes, Andrew, Wilson, Chris M.
Formato:	Artículo
Publicado:	Wiley-Blackwell Summer2018
Materias:	Business ethics Commerce False advertising Corrupt practices in marketing Commercial policy Commercial products
Acceso en línea:	Ver este registro en EBSCOhost