Experiencia de usuario y medios de comunicación. La regla de los tres clics en las webs de periódicos para smartphones.
Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they a...
| Publicado en: | Revista Latina de Comunicación Social no. 73; pp. 595 - 614 |
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| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Revista Latina de Comunicacion Social
2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they are looking for. Methodology: User tests are carried out to observe users' performance and reactions while navigating these websites. The methodological approach is a concurrent design based on triangulation and it includes the collection of quantitative and qualitative data. Results: The number of clicks is not related to failure but it is associated with the perception of difficulty. Discussion and Conclusions: It is advisable for newspapers' mobile websites to include a search engine which allows users to access information straightaway. |
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