Experiencia de usuario y medios de comunicación. La regla de los tres clics en las webs de periódicos para smartphones.
Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they a...
| Publicado en: | Revista Latina de Comunicación Social no. 73; pp. 595 - 614 |
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| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Revista Latina de Comunicacion Social
2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=129982762&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 129982762 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2018 iid: 73 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 129982762 10.4185/RLCS-2018-1271 ppf: 595 ppct: 19 formats: fmt: @attributes: type: P size: 1005KB tig: atl: Experiencia de usuario y medios de comunicación. La regla de los tres clics en las webs de periódicos para smartphones. aug: au: Jiménez Iglesias, Lucía Aguilar Paredes, Carlos Sánchez Gómez, Lydia Gutiérrez, Mario Pérez-Montoro affil: Universitat de Barcelona (España) Profesor Asociado. Universitat de Barcelona (España) Profesora Contratada Doctor. Universitat de Barcelona (España) Profesor Contratado Doctor. Universitat de Barcelona (España) su: User experience sug: subj: User experience keyword: Digital media mobile devices three click rule user experience Cibermedios dispositivos móviles experiencia de usuario regla de los tres clics smartphones Digital media mobile devices three click rule user experience Cibermedios dispositivos móviles experiencia de usuario regla de los tres clics smartphones ab: Introduction: access to online information is carried out throughout smartphones, so is basic that newspapers websites for these devices are designed from a user experience perspective. This work aims at determining the number of clicks that users are willing to do in order to get the content they are looking for. Methodology: User tests are carried out to observe users' performance and reactions while navigating these websites. The methodological approach is a concurrent design based on triangulation and it includes the collection of quantitative and qualitative data. Results: The number of clicks is not related to failure but it is associated with the perception of difficulty. Discussion and Conclusions: It is advisable for newspapers' mobile websites to include a search engine which allows users to access information straightaway. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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