Intentions to Use the TripAdvisor Review Website and Purchase Behavior After Reading Reviews.
TripAdvisor is a popular online review website mostly used for rating hotels. We study variables associated with intention to use TripAdvisor and also behavior of use of a service or purchase of a product after reading TripAdvisor reviews. College students (n = 620) were surveyed about demographics,...
| Publicado en: | Human IT Vol. 14; no. 1; pp. 59 - 101 |
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| Autores principales: | , |
| Formato: | Artículo |
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Human IT
2018
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=130367539&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 130367539 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 14021501 F9G jtl: Human IT issn: 14021501 maglogo: N pubinfo: dt: 2018 vid: 14 iid: 1 pid: 21835 pub: Human IT artinfo: ui: 130367539 ppf: 59 ppct: 42 formats: fmt: @attributes: type: P size: 1.5MB tig: atl: Intentions to Use the TripAdvisor Review Website and Purchase Behavior After Reading Reviews. aug: au: Fogel, Joshua Murphy, Kathleen affil: Brooklyn College FCB Health su: TripAdvisor Inc. Consumers' reviews Hotel ratings & rankings Online social networks Purchasing sug: subj: TripAdvisor Inc. Consumers' reviews Hotel ratings & rankings Online social networks Purchasing keyword: electronic word of mouth Internet experience knowledge online consumer reviews social media trust ab: TripAdvisor is a popular online review website mostly used for rating hotels. We study variables associated with intention to use TripAdvisor and also behavior of use of a service or purchase of a product after reading TripAdvisor reviews. College students (n = 620) were surveyed about demographics, trust, knowledge about online review fraud, and Internet/online travel review website experience. Increased search engine optimization trust for published online consumer reviews and correct knowledge of review fraud about positive online reviews posted about branded-chains were associated with increased intentions. Increased agreement for typically read online review-based websites and previously wrote a TripAdvisor review were each associated with both increased intentions and behavior. No association for either intentions or behavior was found for demographics of age, sex, race/ethnicity, and born in the United States. We recommend that hotel managers post responses to negative reviews as this may reassure those reading reviews to have trust about the hotel. As non-branded chain hotel reviews are considered possibly fraudulent, managers of non-branded chain hotels should respond with content even for positive reviews to reassure the reader that these positive reviews are genuine. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Human IT is the property of Human IT and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Human IT holder: Human IT dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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