Intentions to Use the TripAdvisor Review Website and Purchase Behavior After Reading Reviews.
TripAdvisor is a popular online review website mostly used for rating hotels. We study variables associated with intention to use TripAdvisor and also behavior of use of a service or purchase of a product after reading TripAdvisor reviews. College students (n = 620) were surveyed about demographics,...
| Publicado en: | Human IT Vol. 14; no. 1; pp. 59 - 101 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Human IT
2018
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |