| Sumario: | Anyone who has been trying to hunt down a chain buyer or sales and marketing executive from a big publisher will probably have failed, as of April 23, 2004. The key accounts executives and senior marketeers from the largest publishing houses, along with a sprinkling of board members and senior editors, are showcasing their big autumn titles in a bid to seduce the company W H Smith, the company Waterstone's, Ottakar's PLC and Borders/Books Etc into choosing their books for the lucrative instore promotional slots. Well-publicised disputes about terms and co-merchandising payments give the impression that money completely dominates the discussions between chains and publishers. INSETS: Proof of reading--do booksellers read what they sell?;Early selling;Winning hearts and minds--the publisher's freebie.
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