Getting it together.
Anyone who has been trying to hunt down a chain buyer or sales and marketing executive from a big publisher will probably have failed, as of April 23, 2004. The key accounts executives and senior marketeers from the largest publishing houses, along with a sprinkling of board members and senior edito...
| Publicado en: | Bookseller no. 5125; pp. 22 - 25 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
4/23/2004
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=13043768&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 13043768 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 4/23/2004 iid: 5125 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 13043768 ppf: 22 ppct: 3 formats: fmt: @attributes: type: T tig: atl: Getting it together. aug: au: Kean, Danuta su: Publishing Marketing executives Payment Business Ottakar's PLC Book industry sug: subj: Publishing Marketing executives Payment Business Ottakar's PLC Book industry ab: Anyone who has been trying to hunt down a chain buyer or sales and marketing executive from a big publisher will probably have failed, as of April 23, 2004. The key accounts executives and senior marketeers from the largest publishing houses, along with a sprinkling of board members and senior editors, are showcasing their big autumn titles in a bid to seduce the company W H Smith, the company Waterstone's, Ottakar's PLC and Borders/Books Etc into choosing their books for the lucrative instore promotional slots. Well-publicised disputes about terms and co-merchandising payments give the impression that money completely dominates the discussions between chains and publishers. INSETS: Proof of reading--do booksellers read what they sell?;Early selling;Winning hearts and minds--the publisher's freebie. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2004 holdings: @attributes: islocal: N |
|---|