The Fragmentation of Work, Entertainment, E-Mail, and News on a Personal Computer: Motivational Predictors of Switching Between Media Content.

Personal computers allow multitasking among a greater variety of content than has ever been possible on a single device. We logged all switches made for 4 days for 30 people on personal computers used in natural environments. The median time before a switch occurred was 11 sec, shorter than previous...

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Bibliographic Details
Published in:Media Psychology Vol. 21; no. 3; pp. 377 - 403
Main Authors: Yeykelis, Leo, Cummings, James J., Reeves, Byron
Format: Article
Published: Taylor & Francis Ltd Jul-Sep2018
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Online Access:View this record in EBSCOhost