Corporate social responsibility and multinational enterprise identity: insights from a mining company's attempt to localise in Ghana.
This paper investigates how a US gold mining multinational enterprise (MNE) - one of the world's largest - operates its subsidiaries in various parts of the world by creating a unique ‘glocal identity’. The US parent company has experienced several significant challenges across its network of subsid...
| Publicado en: | Social Identities Vol. 24; no. 5; pp. 604 - 624 |
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| Autores principales: | , , , , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Sep2018
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=131095254&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 131095254 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 13504630 SEN jtl: Social Identities issn: 13504630 maglogo: Y pubinfo: dt: Sep2018 vid: 24 iid: 5 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 131095254 10.1080/13504630.2017.1386369 ppf: 604 ppct: 20 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1.8MB tig: atl: Corporate social responsibility and multinational enterprise identity: insights from a mining company's attempt to localise in Ghana. aug: au: Patnaik, Swetketu Temouri, Yama Tuffour, James Tarba, Shlomo Singh, Sanjay Kumar affil: Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge, UK Aston Business School, Aston University, Birmingham, UK Faculty of Business, University of Wollongong in Dubai, Dubai, United Arab Emirates Birmingham Business School, Birmingham University, Birmingham, UK College of Business Administration, Abu Dhabi University, Abu Dhabi, United Arab Emirates su: United States Social responsibility of business Industrial management Corporate culture International cooperation on economic development Business ethics Gold mining sug: subj: Social responsibility of business Industrial management Corporate culture International cooperation on economic development Business ethics United States Gold and silver ore mining Gold Ore Mining Gold mining keyword: communities CSR Ghana identity mining MNE communities CSR Ghana identity mining MNE ab: This paper investigates how a US gold mining multinational enterprise (MNE) - one of the world's largest - operates its subsidiaries in various parts of the world by creating a unique ‘glocal identity’. The US parent company has experienced several significant challenges across its network of subsidiaries. These challenges were mostly linked to the enforcement of the MNE's identity and culture in its host environment. We contribute by describing, in detail, the attempts made by this company to localise its corporate social responsibility practices in Ghana as it sought to gain legitimacy and create an identity that would overcome the issues relating to the liability of foreignness. Our data come from a combination of sources, including questionnaires and detailed semi-structured interviews conducted with the key management employees of the mining company, members and opinion leaders of the company's host communities, and secondary sources. Our main finding is that the construction of a ‘host-friendly’ identity was centred around the mining company's involvement with the Newmont Ahafo Development Foundation. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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