Local reception of global media texts: Telenovelas as sites of cultural mixture in Ghana.
Telenovelas have had phenomenal success as global media texts, but their continuous export to Africa has significant cultural implications. Using hybridity theory and Stuart Hall's encoding/decoding model of audience reception, this paper assessed the extent to which Simply Maria, an 'indigenised' t...
| Publicado en: | Legon Journal of the Humanities Vol. 29; no. 1; pp. 259 - 283 |
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| Autores principales: | , |
| Formato: | Artículo |
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Pluto Journals
2018
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=131157169&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 131157169 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 08550050 TD2 jtl: Legon Journal of the Humanities issn: 08550050 maglogo: N pubinfo: dt: 2018 vid: 29 iid: 1 pid: 67187 pub: Pluto Journals artinfo: ui: 131157169 10.4314/ljh.v29i1.10 ppf: 259 ppct: 24 formats: fmt: @attributes: type: P size: 3.6MB tig: atl: Local reception of global media texts: Telenovelas as sites of cultural mixture in Ghana. aug: au: Tindi, Stephen Ayiku Ayiku, Charles Nii affil: Adjunct Lecturer Department of Mass Communication Ghana Institute of Journalism, Accra, Ghana Lecturer Department of Public Relations University of Professional Studies, Accra, Ghana su: Telenovelas Hall, Stuart, 1932-2014 Simply Maria (TV program) sug: subj: Telenovelas Hall, Stuart, 1932-2014 Simply Maria (TV program) keyword: cultural globalisation hybridity indigenisation telenovela television landscape in Ghana ab: Telenovelas have had phenomenal success as global media texts, but their continuous export to Africa has significant cultural implications. Using hybridity theory and Stuart Hall's encoding/decoding model of audience reception, this paper assessed the extent to which Simply Maria, an 'indigenised' telenovela of Mexican origin, influenced the local identity of Ghanaian viewers and the mechanisms through which this occurred. Interviews with regular viewers revealed that the telenovela shaped views about personal identity. This occurred through internalisation, value-based evaluations and identification with characters. Viewers decoded the telenovela from a negotiated position, a development which calmed the homogenising currents of globalisation feared by cultural theorists. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Legon Journal of the Humanities is the property of Pluto Journals and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Legon Journal of the Humanities holder: Pluto Journals dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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