Local reception of global media texts: Telenovelas as sites of cultural mixture in Ghana.
Telenovelas have had phenomenal success as global media texts, but their continuous export to Africa has significant cultural implications. Using hybridity theory and Stuart Hall's encoding/decoding model of audience reception, this paper assessed the extent to which Simply Maria, an 'indigenised' t...
| Publicado en: | Legon Journal of the Humanities Vol. 29; no. 1; pp. 259 - 283 |
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| Autores principales: | , |
| Formato: | Artículo |
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Pluto Journals
2018
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| Acceso en línea: | Ver este registro en EBSCOhost |