Turista 2.0, comportamiento y uso de los medios sociales.
When referring to tourism activity we study experiences and the use of social media allowing tourists 2.0 to have a first approach to their destination, generating a foregoing experience that motivates and influences the selection process. This research reviewed, from 2012 to 2016, the behavior of t...
| Publicado en: | Chasqui (13901079) no. 137; pp. 209 - 226 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Ciespal
abr-jul2018
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=131801688&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 131801688 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 13901079 2IR jtl: Chasqui (13901079) issn: 13901079 maglogo: N pubinfo: dt: abr-jul2018 iid: 137 pid: 10434 pub: Ciespal artinfo: ui: 131801688 ppf: 209 ppct: 17 formats: fmt: @attributes: type: P size: 774KB tig: atl: Turista 2.0, comportamiento y uso de los medios sociales. aug: au: ALTAMIRANO BENÍTEZ, Verónica TÚÑEZ LÓPEZ, Miguel MARÍN GUTIÉRREZ, Isidro affil: Universidad Técnica Particular de Loja, Ecuador Universidad Santiago de Compostela, España su: Tourism Social media Online social networks Tourists Communication Digital media sug: subj: Tourism Social media Online social networks Tourists Communication Digital media keyword: communication 2.0 interaction networks participation tourism communication comunicación 2.0 comunicación turística interacción participación redes comunicação 2.0 comunicação turistica interação participação ab: When referring to tourism activity we study experiences and the use of social media allowing tourists 2.0 to have a first approach to their destination, generating a foregoing experience that motivates and influences the selection process. This research reviewed, from 2012 to 2016, the behavior of tourist 2.0 at the official digital platforms of tourism from 22 Ibero-American countries; in that direction is oriented an analysis of almost 150 million online interactions in order to identify their interests, tastes, and identify trends of participation in their social media. Al referirnos a la actividad turística hablamos de experiencias y el uso de los medios sociales le permiten al turista 2.0 tener un primer acercamiento al destino, generando una experiencia previa que motiva e influye en el proceso de selección. La presente investigación revisó, desde 2012 hasta el 2016, el comportamiento del turista 2.0 en las plataformas digitales oficiales de los organismos gubernamentales encargados de la promoción turística de 22 países de Iberoamérica; y para ello se analizan cerca de 150 millones de interacciones online con la finalidad de identificar los intereses, gustos y las tendencias de participación en los medios sociales del turista 2.0. Quando nos referimos à atividade turística, falamos sobre experiências y uso das mídias sociais as quais permitem que os turistas tenham uma primeira aproximação ao destino, gerando uma experiência anterior que motive e influencie o processo de seleção. A presente pesquisa revisou, de 2012 a 2016, o comportamento do turista 2.0 nas plataformas digitais oficiais de promoção turística dos 22 países da Ibero-América e para isso analisa quase 150 milhões de interações online, a fim de identificar seus interesses, gostos e identificar tendências de participação em suas mídias sociais. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: Y custom: Copyright of Chasqui (13901079) is the property of Ciespal and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Chasqui (13901079) holder: Ciespal dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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