Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness.
The article focuses on persuasive impact of messages and their impact on biobehavioral outcomes rather than self-reported psychosocial outcomes. It mentions sets of randomly-assigned messages that vary in their aggregate perceived message effectiveness (PME) showing causal impact on behavioral-orien...
| Publicado en: | Journal of Communication Vol. 68; no. 5; pp. 994 - 998 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Oxford University Press / USA
Oct2018
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=132996543&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 132996543 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00219916 JCO jtl: Journal of Communication issn: 00219916 maglogo: N pubinfo: dt: Oct2018 vid: 68 iid: 5 pid: 622 pub: Oxford University Press / USA artinfo: ui: 132996543 10.1093/joc/jqy044 ppf: 994 ppct: 4 formats: tig: atl: Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness. aug: au: Cappella, Joseph N affil: Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USAAbramson Comprehensive Cancer Center, University of Pennsylvania, Philadelphia, PA, USA su: Psychosocial factors Authorship Critical & persuasive writing Message processing (Telecommunication) Critical literacy sug: subj: Psychosocial factors Authorship Critical & persuasive writing Message processing (Telecommunication) Critical literacy keyword: Biobehavioral Measurement Keywords: Message Effectiveness Message Effectiveness Validity Biobehavioral Measurement Keywords: Message Effectiveness Message Effectiveness Validity ab: The article focuses on persuasive impact of messages and their impact on biobehavioral outcomes rather than self-reported psychosocial outcomes. It mentions sets of randomly-assigned messages that vary in their aggregate perceived message effectiveness (PME) showing causal impact on behavioral-oriented outcomes. It also mentions selection of messages for theory-testing and campaign implementation. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|