Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness.

The article focuses on persuasive impact of messages and their impact on biobehavioral outcomes rather than self-reported psychosocial outcomes. It mentions sets of randomly-assigned messages that vary in their aggregate perceived message effectiveness (PME) showing causal impact on behavioral-orien...

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Detalles Bibliográficos

Publicado en:	Journal of Communication Vol. 68; no. 5; pp. 994 - 998
Autor principal:	Cappella, Joseph N
Formato:	Artículo
Publicado:	Oxford University Press / USA Oct2018
Materias:	Psychosocial factors Authorship Critical & persuasive writing Message processing (Telecommunication) Critical literacy
Acceso en línea:	Ver este registro en EBSCOhost