An Empirical Study to Enquire the Effectiveness of Digital Marketing in the Challenging Age with Reference to Indian Economy.

Everyday marketers are facing challenges and getting many new opportunities within this digital age. Marketers are basically making use of electronic media to promote all the goods and services into the market. One of the major challenges the marketer has to deal with is to know how to persuade some...

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Publicado en:	Pertanika Journal of Social Sciences & Humanities Vol. 25; no. 4; pp. 1569 - 1585
Autores principales:	Goel, Richa, Sahai, Seema, Krishnan, Chitra, Singh, Gurinder, Bajpai, Chitra, Malik, Priyanka
Formato:	Artículo
Publicado:	Universiti Putra Malaysia 2017
Materias:	Internet marketing Digital media Regression analysis Analysis of variance Standard deviations
Acceso en línea:	Ver este registro en EBSCOhost