Mental health message appeals and audience engagement: Evidence from Australia.
Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship betwee...
| Publicado en: | Health Promotion International Vol. 34; no. 1; pp. 28 - 38 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Feb2019
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| Acceso en línea: | Ver este registro en EBSCOhost |