Mental health message appeals and audience engagement: Evidence from Australia.

Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship betwee...

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Bibliographic Details

Published in:	Health Promotion International Vol. 34; no. 1; pp. 28 - 38
Main Authors:	Yap, Jo En, Zubcevic-Basic, Nives, Johnson, Lester W, Lodewyckx, Michaela A
Format:	research tables/charts Journal Article
Published:	Oxford University Press / USA Feb2019
Online Access:	View this record in EBSCOhost