Promoting Health and Brand Awareness - An Overview of Integrated Gamification Approach on Corporate Sector.
This paper is an overview of how an internal engagement program - supported by effective gamification approach - can motivate an employee to take an active role in health promotion and at the same time create positive brand awareness. The method used was a series of challenges with each challenge de...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 26T; pp. 113 - 125 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Universiti Putra Malaysia
2018Special Issue
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |