Customer Retention as a Result of Behavioural Intention: Relationship between Customer Orientation of Service Employee and Service Quality.

The purpose of this research is to understand the impact of Customer Orientation of Service Employee (COSE) and the quality of services provided in order to determine the customer's behavioural retention motives in the banking industry at Lampung Province. A survey was conducted among 400 customers...

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Publicado en:	Pertanika Journal of Social Sciences & Humanities Vol. 26T; pp. 243 - 253
Autores principales:	Ikhsan, Ridho Bramulya, Prabowo, Hartiwi, Wiharja, Chandra Kurniawan, Vional
Formato:	Artículo
Publicado:	Universiti Putra Malaysia 2018Special Issue
Materias:	Customer retention Customer orientation Quality of service Employee services Banking industry
Acceso en línea:	Ver este registro en EBSCOhost