Adaptation of Corporate Identity Model (AC²ID Test) to Measure a City Identity - Case of Bandung, Indonesia.
When a city decides to adapt with the changes forced by globalization, there are always risks of losing its character and competitiveness. A city identity as measured by its brand equity can only cover part of city's complexities. Previous studies have suggested using corporate angle to describe the...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 26T; pp. 281 - 297 |
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| Autores principales: | , |
| Formato: | Artículo |
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Universiti Putra Malaysia
2018Special Issue
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| Acceso en línea: | Ver este registro en EBSCOhost |