Adaptation of Corporate Identity Model (AC²ID Test) to Measure a City Identity - Case of Bandung, Indonesia.
When a city decides to adapt with the changes forced by globalization, there are always risks of losing its character and competitiveness. A city identity as measured by its brand equity can only cover part of city's complexities. Previous studies have suggested using corporate angle to describe the...
| Publicado en: | Pertanika Journal of Social Sciences & Humanities Vol. 26T; pp. 281 - 297 |
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| Autores principales: | , |
| Formato: | Artículo |
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Universiti Putra Malaysia
2018Special Issue
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=134101558&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 134101558 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01287702 TKQ jtl: Pertanika Journal of Social Sciences & Humanities issn: 01287702 maglogo: N pubinfo: dt: 2018Special Issue vid: 26T pid: 20751 pub: Universiti Putra Malaysia artinfo: ui: 134101558 ppf: 281 ppct: 16 formats: fmt: @attributes: type: P size: 2.5MB tig: atl: Adaptation of Corporate Identity Model (AC²ID Test) to Measure a City Identity - Case of Bandung, Indonesia. aug: au: Murwani, Ina A. Melati, Anggun affil: Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Senayan, 10270 Jakarta, Indonesia su: Globalization Corporate image Urban planning Multidimensional databases Bandung (Indonesia) sug: subj: Bandung (Indonesia) Globalization Corporate image Urban planning Multidimensional databases keyword: AC²ID Test Bandung smart city city Branding city identity corporate identity ab: When a city decides to adapt with the changes forced by globalization, there are always risks of losing its character and competitiveness. A city identity as measured by its brand equity can only cover part of city's complexities. Previous studies have suggested using corporate angle to describe the identity of a city. This research used the corporate identity model (AC2ID Test) to reveal a city's identity. The sample is Bandung, capital city of West Java and the third largest city in Indonesia. Based on a qualitative approach, the corporate identity model (AC2ID Test) was used to discover the multi-dimensional identity of the city today. The research revealed that the current development plan of Bandung is inconsistent with several elements that make up the actual identity of Bandung today. This gap has the potential to cause an identity shift and may impact upon the city's overall competitiveness. These findings suggest adjustments to the city planning to be consistent with the identity of the city that is embedded in the minds of the community to strengthen the characteristics and uniqueness of Bandung. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Pertanika Journal of Social Sciences & Humanities holder: Universiti Putra Malaysia dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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