Publishers get strategic.

Although a picture book auction at the start of this year's Bologna Children's Book Fair suggested a more confident approach to that genre after several difficult years for publishers, fiction remains the star performer in children's publishing. Acquisitions at Bologna were focused on new voices and...

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Bibliographic Details
Published in:Bookseller no. 5129; pp. 32 - 33
Main Author: Horn, Caroline
Format: Article
Published: Bookseller Media Ltd 5/21/2004
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Online Access:View this record in EBSCOhost
Description
Summary:Although a picture book auction at the start of this year's Bologna Children's Book Fair suggested a more confident approach to that genre after several difficult years for publishers, fiction remains the star performer in children's publishing. Acquisitions at Bologna were focused on new voices and one-off titles, with publishers taking a much more strategic approach to property development and acquisitions. Francesca Dow, managing director at Puffin, says that globally publishers are seeking distinctive one-off titles and new names in both picture books and fiction.