The Evaluation of Aesthetic Values on the Two-Dimensional Visual Design Structure: Food Packaging Design.
The evaluation of aesthetics is often decoded as a subjective subject matter. Precisely, different respondents from diverse backgrounds may evaluate and own a different level of aesthetic evaluation. In addition, the presence of diverse design angles and perspectives are also inclined to produce con...
| Published in: | Wacana Seni Journal of Arts Discourse Vol. 17; pp. 139 - 167 |
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| Main Authors: | , , |
| Format: | Article |
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Universiti Sains Malaysia
2018
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=134457275&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 134457275 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 16753410 8H42 jtl: Wacana Seni Journal of Arts Discourse issn: 16753410 maglogo: N pubinfo: dt: 2018 vid: 17 pid: 22353 pub: Universiti Sains Malaysia artinfo: ui: 134457275 10.21315/ws2018.17.5 ppf: 139 ppct: 28 formats: fmt: @attributes: type: P size: 5.7MB tig: atl: The Evaluation of Aesthetic Values on the Two-Dimensional Visual Design Structure: Food Packaging Design. aug: au: Suhaylah, Raja Intan Bidin, Azman Lim Yan Peng affil: Faculty of Creative Multimedia, Multimedia University (MMU), MALAYSIA Kuliyyah of Architecture and Environmental Design, International Islamic University Malaysia (IIUM), MALAYSIA su: Food packaging Aesthetics sug: subj: Food packaging Aesthetics keyword: packaging design SME surface design Two-dimensional visual design elements ab: The evaluation of aesthetics is often decoded as a subjective subject matter. Precisely, different respondents from diverse backgrounds may evaluate and own a different level of aesthetic evaluation. In addition, the presence of diverse design angles and perspectives are also inclined to produce contrasting evaluation from the viewers. As a pre-requisite, "What do I prefer the most?" and "What am I looking for?" are usually the essential questions posed by consumers with respect to the food packaging design. In particular, there are various design elements on a food packaging, which are devised according to the preferred visual cues. Then, these visual cues are perceived by the users of a particular product. Since previous studies revolved around packaging design and the end-users matter, this study aims to examine the impact of visual design elements toward people with design sensitivity. Also, there are numerous studies that have investigated the marketing values of small medium enterprise (SME) food products in Malaysia. However, this paper offers a concrete rationalisation by presenting evidence of a theoretical framework and highlights the relationship with people who have design sensitivity background. In general, the findings of this study can potentially contribute to the industry players in the form of managerial implications: packaging and graphic designers, product designers and the SME food producers. Comprehensively, this study discovered that individual differences may function as moderating variables that affect the product aesthetic evaluation with regards to the two-dimensional packaging design and its design elements. For instance, the implementation of mixed method approach, which involves two phases of studies has resulted in the qualitative findings in Phase 1. Based on the findings, it was ascertained that a few principles were affected by the subject of individual differences in appraising aesthetics. Specifically discussed in this paper is the result obtained from the first phase. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Wacana Seni Journal of Arts Discourse is the property of Universiti Sains Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Wacana Seni Journal of Arts Discourse holder: Universiti Sains Malaysia dt: @attributes: year: 2018 holdings: @attributes: islocal: N |
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