Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems.

Social media is becoming one of the most common deployment methods for antidrug and risk message campaigns. This is largely due to the low cost and high distribution that social media affords. This article argues that the social media approach to antidrug messaging also results in greater attention...

Full description

Bibliographic Details

Published in:	Media Psychology Vol. 22; no. 3; pp. 501 - 526
Main Authors:	Keene, Justin Robert, Lang, Annie, Loof, Travis
Format:	Article
Published:	Taylor & Francis Ltd 2019
Subjects:	Information processing Social media Public service advertising Text messages Combination drug therapy
Online Access:	View this record in EBSCOhost