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The Impact of Big Data on Firm Performance: An Empirical Investigation.

The article discusses the empirical study which investigates the impact of big data to the performance of the firm using the retail forecasting system of the Amazon. Topics mention including the improvements in data storage, collection and analysis, statistical learning theory and estimating the err...

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Published in:AEA Papers & Proceedings Vol. 109; pp. 33 - 38
Main Authors: BAJARI, PATRICK, CHERNOZHUKOV, VICTOR, HORTAÇSU, ALI, SUZUKI, JUNICHI
Format: Article
Published: American Economic Association May2019
Subjects:
Empirical research
Big data
Organizational performance
Data analysis
Business forecasting
Online Access:View this record in EBSCOhost