A Behavioral Economic Analysis of Demand for Texting while Driving.
The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood...
| Publicado en: | Psychological Record Vol. 69; no. 2; pp. 225 - 238 |
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| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Jun2019
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood of replying to a text message immediately versus waiting to reply until arriving at a destination when the fine for texting while driving ranged from $1 to $300. The scenario presented two delays to a destination (15 min and 60 min). For drivers who self-reported a higher frequency of texting while driving the demand for social interaction from texting was more intense and less elastic. Demand was also more intense and less elastic under the 60-min delay condition. The results of this proof-of-concept study suggest that behavioral economic demand analyses are potentially useful for understanding and predicting texting while driving. |
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