A Behavioral Economic Analysis of Demand for Texting while Driving.

The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood...

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Publicado en:Psychological Record Vol. 69; no. 2; pp. 225 - 238
Autores principales: Hayashi, Yusuke, Friedel, Jonathan E., Foreman, Anne M., Wirth, Oliver
Formato: Artículo
Publicado: Springer Nature Jun2019
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: A Behavioral Economic Analysis of Demand for Texting while Driving.
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        au:
          Hayashi, Yusuke
          Friedel, Jonathan E.
          Foreman, Anne M.
          Wirth, Oliver
        affil:
          Division of Social Sciences and Education, Pennsylvania State University, 18202, Hazleton, PA, USA
          Health Effects Laboratory Division, National Institute for Occupational Safety and Health, 1095 Willowdale Rd, 26505, Morgantown, WV, USA
      su:
        Economic demand
        Social interaction
        Behavioral assessment
        Text messages
        Economic research
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        subj:
          Economic demand
          Social interaction
          Research and Development in the Social Sciences and Humanities
          Wireless Telecommunications Carriers (except Satellite)
          Behavioral assessment
          Text messages
          Economic research
      keyword:
        Behavioral economics
        College students
        Demand analysis
        Distracted driving
        Texting while driving
        Behavioral economics
        College students
        Demand analysis
        Distracted driving
        Texting while driving
      ab: The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood of replying to a text message immediately versus waiting to reply until arriving at a destination when the fine for texting while driving ranged from $1 to $300. The scenario presented two delays to a destination (15 min and 60 min). For drivers who self-reported a higher frequency of texting while driving the demand for social interaction from texting was more intense and less elastic. Demand was also more intense and less elastic under the 60-min delay condition. The results of this proof-of-concept study suggest that behavioral economic demand analyses are potentially useful for understanding and predicting texting while driving.
      pubtype: Academic Journal
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      src: R
    language: English
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