The relationship between personality traits and susceptibility to social influence.
Research has shown that social influence can be leveraged as a persuasive strategy to elicit beneficial behaviors, especially if it is tailored to the target audience. However, research on the impact of personality traits on users' susceptibility to social influence is scarce. To bridge this gap, us...
| Publicado en: | Computers in Human Behavior Vol. 98; pp. 174 - 189 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Elsevier B.V.
Sep2019
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |