Looking for Efficiency: How Online News Structure and Emotional Tone Influence Processing Time and Memory.
The research reported here investigates how news story structure and emotional tone affect news story processing efficiency. Two theoretical frameworks employing the forced-choice paradigm and the free-choice paradigm are used to pose competing hypotheses about how news writing structure (inverted p...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 96; no. 2; pp. 385 - 406 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Sage Publications Inc.
Summer2019
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |