Looking for Efficiency: How Online News Structure and Emotional Tone Influence Processing Time and Memory.

The research reported here investigates how news story structure and emotional tone affect news story processing efficiency. Two theoretical frameworks employing the forced-choice paradigm and the free-choice paradigm are used to pose competing hypotheses about how news writing structure (inverted p...

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Publicado en:Journalism & Mass Communication Quarterly Vol. 96; no. 2; pp. 385 - 406
Autores principales: DeAngelo, Tessa I., Yegiyan, Narine S.
Formato: Artículo
Publicado: Sage Publications Inc. Summer2019
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Looking for Efficiency: How Online News Structure and Emotional Tone Influence Processing Time and Memory.
      aug:
        au:
          DeAngelo, Tessa I.
          Yegiyan, Narine S.
        affil: University of California, Davis, USA
      su:
        Influence
        Memory
        Internet users
        News websites
        Message processing (Telecommunication)
        Negativity bias
      sug:
        subj:
          Influence
          Memory
          Internet users
          Internet Publishing and Broadcasting and Web Search Portals
          News websites
          Message processing (Telecommunication)
          Negativity bias
      keyword:
        inverted pyramid
        limited capacity model
        news websites
        online message processing
        inverted pyramid
        limited capacity model
        news websites
        online message processing
      ab: The research reported here investigates how news story structure and emotional tone affect news story processing efficiency. Two theoretical frameworks employing the forced-choice paradigm and the free-choice paradigm are used to pose competing hypotheses about how news writing structure (inverted pyramid versus narrative) affects story reading time and memory. Participants browsed a website featuring target news stories. Time spent reading stories and story recall was measured. Participants spent less time reading stories with an inverted pyramid structure yet recalled these stories better than stories in a narrative structure, supporting the free-choice processing framework.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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