Toward Design Orientation and Integration: Driving Design from Awareness to Action.

Design is increasingly recognized as offering strategic value to business in driving innovation, and has assisted organizations in balancing the needs of several stakeholders while maintaining competitiveness. However, for organizations which are not design-oriented, realizing outcomes through desig...

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Detalles Bibliográficos
Publicado en:Design Issues Vol. 35; no. 3; pp. 35 - 50
Autores principales: Nusem, Erez, Matthews, Judy, Wrigley, Cara
Formato: Artículo
Publicado: MIT Press Summer2019
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Acceso en línea:Ver este registro en EBSCOhost