Toward Design Orientation and Integration: Driving Design from Awareness to Action.

Design is increasingly recognized as offering strategic value to business in driving innovation, and has assisted organizations in balancing the needs of several stakeholders while maintaining competitiveness. However, for organizations which are not design-oriented, realizing outcomes through desig...

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Publicado en:Design Issues Vol. 35; no. 3; pp. 35 - 50
Autores principales: Nusem, Erez, Matthews, Judy, Wrigley, Cara
Formato: Artículo
Publicado: MIT Press Summer2019
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Toward Design Orientation and Integration: Driving Design from Awareness to Action.
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        au:
          Nusem, Erez
          Matthews, Judy
          Wrigley, Cara
      su:
        Pattern perception
        Awareness
        Action research
      sug:
        subj:
          Pattern perception
          Awareness
          Action research
      keyword:
        design
        innovation
        management
        strategy
      ab: Design is increasingly recognized as offering strategic value to business in driving innovation, and has assisted organizations in balancing the needs of several stakeholders while maintaining competitiveness. However, for organizations which are not design-oriented, realizing outcomes through design can present a complex challenge. This paper presents the findings of a two-year action research project, and contributes a method for building an appetite for design, developing an awareness of the value design can offer, and for taking action within organizational constraints. Outcomes include enhanced perception of design methods, a clearer understanding of stakeholders, and the contribution of a framework for integrating design in organizations yet unfamiliar with the value of design.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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      custom: Copyright of Design Issues is the property of MIT Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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