| Summary: | A common theory of associative reasons is that they attach to a social role, and when an individual identifies with that role, she acquires the attached reasons. I argue that associative reasons are different in kind from those provided by social roles. Social roles are self‐referential rather than interpersonal. That is, role reasons apply to someone depending on whether or how the individual inhabits her role, rather than whether or how she participates in a relationship with another individual. A justification of associative reasons should start from a theory of relationships' normative significance, such as its shared history. Finally, I give a brief account of the normative significance of shared history, psychological connectedness. Shared history matters in virtue of the connectedness it produces between people.
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