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Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to Success.

The article provides information on the experiences of women working as creatives in Mexican advertising creative departments including challenges within the machismo culture, global advertising in Latin America and embracing gender differences. Topics include organizational feminist theory, power t...

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Published in:European Review of Latin American & Caribbean Studies no. 107; pp. 27 - 54
Main Authors: Mensa, Marta, Grow, Jean M.
Format: Article
Published: Centre for Latin American Research & Documentation (CEDLA) Jan-Jun2019
Subjects:
Creative ability
Advertising
Women employees
Machismo
Gender differences (Sociology)
Online Access:View this record in EBSCOhost
Summary:The article provides information on the experiences of women working as creatives in Mexican advertising creative departments including challenges within the machismo culture, global advertising in Latin America and embracing gender differences. Topics include organizational feminist theory, power theory and discrimination in employment.