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The Identity Fragmentation of Youths as Fans of Global Popular Culture.

In the age of the digital society, online fandom communities are becoming popular groups of young urban cultural enthusiasts in cyberspace. The aim of this study is to examine the cultural identity of these groups from the perspective of Cultural Studies. It used virtual ethnography as a methodology...

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Published in:Pertanika Journal of Social Sciences & Humanities Vol. 27; no. 2; pp. 1007 - 1023
Main Author: Sugihartati, Rahma
Format: Article
Published: Universiti Putra Malaysia Jun2019
Subjects:
Digital sociology
Popular culture
Cyberspace
Media literacy
Cultural identity
Online Access:View this record in EBSCOhost