WHAT IF... WE GOT OUR ATTENTION BACK?
This is because, whatever we like to believe, the brain is not a multitasking device. When you need to pay attention the prefrontal cortex of the brain begins working, helping you to keep focused on a single goal and to carry out that task by co-ordinating messages with other regions of the brain. C...
| Publicado en: | New Internationalist no. 524; pp. 82 - 83 |
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| Formato: | Artículo |
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New Internationalist
Mar/Apr2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | This is because, whatever we like to believe, the brain is not a multitasking device. When you need to pay attention the prefrontal cortex of the brain begins working, helping you to keep focused on a single goal and to carry out that task by co-ordinating messages with other regions of the brain. Clearer beneficiaries are the tech titans - the so called "attention merchants" of Tim Wu's eponymous book - that have penetrated virtually every area and every moment of our lives and turbocharged the multitasking myth. |
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