WHAT IF... WE GOT OUR ATTENTION BACK?

This is because, whatever we like to believe, the brain is not a multitasking device. When you need to pay attention the prefrontal cortex of the brain begins working, helping you to keep focused on a single goal and to carry out that task by co-ordinating messages with other regions of the brain. C...

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Publicado en:New Internationalist no. 524; pp. 82 - 83
Autor principal: Baird, Vanessa
Formato: Artículo
Publicado: New Internationalist Mar/Apr2020
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Cerebral dominance
        Attention
        Functional magnetic resonance imaging
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          Cerebral dominance
          Attention
          Functional magnetic resonance imaging
      ab: This is because, whatever we like to believe, the brain is not a multitasking device. When you need to pay attention the prefrontal cortex of the brain begins working, helping you to keep focused on a single goal and to carry out that task by co-ordinating messages with other regions of the brain. Clearer beneficiaries are the tech titans - the so called "attention merchants" of Tim Wu's eponymous book - that have penetrated virtually every area and every moment of our lives and turbocharged the multitasking myth.
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