MARKETING AS AN ENABLER FOR CHURCHES TO FULFILL THEIR SOCIAL RESPONSIBILITY.
Marketing plays a vital role in enabling churches to fulfill their social responsibility among their congregants. The mission and objective of any organisation should be feasible, motivating, and distinctive. While outlining responsibilities and social roles, this study recognises that the unconvent...
| Publicado en: | Journal for the Study of Religions & Ideologies Vol. 19; no. 55; pp. 3 - 20 |
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| Autores principales: | , |
| Formato: | Artículo |
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S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies
Spring2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=141855069&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 141855069 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 15830039 1CSK jtl: Journal for the Study of Religions & Ideologies issn: 15830039 maglogo: N pubinfo: dt: Spring2020 vid: 19 iid: 55 pid: 24535 pub: S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies artinfo: ui: 141855069 ppf: 3 ppct: 17 formats: fmt: @attributes: type: P size: 1.5MB tig: atl: MARKETING AS AN ENABLER FOR CHURCHES TO FULFILL THEIR SOCIAL RESPONSIBILITY. aug: au: ADEBAYO, RUFUS O. GOVENDER, JEEVARATHNAM P. affil: Durban University of Technology, Faculty of Arts and Design, Durban, South Africa Durban University of Technology, Faculty of Management Sciences, Durban, South Africa su: Church marketing Social responsibility Stakeholders Nongovernmental organizations Social marketing sug: subj: Church marketing Social responsibility Stakeholders Nongovernmental organizations Social marketing keyword: Business marketing non-profit organisation philosophy social responsibility ab: Marketing plays a vital role in enabling churches to fulfill their social responsibility among their congregants. The mission and objective of any organisation should be feasible, motivating, and distinctive. While outlining responsibilities and social roles, this study recognises that the unconventional application of marketing principles in different contexts has been extensively recognised. These include beliefs, values, standards, mission, vision, or rules of behaviour that guide the decisions, procedures, and systems of a church in a way that contributes to the welfare of its key stakeholders, and that respects the rights of all constituents affected by its operations. This study examines the role of marketing by churches as non-profit organisations in fulfilling their social responsibility. A qualitative methodology was used to gather data from eight churches in the Durban area of KwaZulu-Natal, South Africa, with the use of semi-structured, face-to-face interviews with participants from the Pentecostal denominations of Christianity who practice their faith. Arising from this the study identifies an additional 'P', viz., "Philosophy" to add on to the existing 7Ps of services marketing in terms of perceived function or performance. This study presents a marketing paradigm centred on the 8th P for church marketers, pastors/preachers, non-profit marketers and social marketers involved with the marketing of social responsibility to consider. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal for the Study of Religions & Ideologies is the property of S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal for the Study of Religions & Ideologies holder: S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies dt: @attributes: year: 2020 holdings: @attributes: islocal: N |
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