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MARKETING AS AN ENABLER FOR CHURCHES TO FULFILL THEIR SOCIAL RESPONSIBILITY.

Marketing plays a vital role in enabling churches to fulfill their social responsibility among their congregants. The mission and objective of any organisation should be feasible, motivating, and distinctive. While outlining responsibilities and social roles, this study recognises that the unconvent...

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Published in:Journal for the Study of Religions & Ideologies Vol. 19; no. 55; pp. 3 - 20
Main Authors: ADEBAYO, RUFUS O., GOVENDER, JEEVARATHNAM P.
Format: Article
Published: S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies Spring2020
Subjects:
Church marketing
Social responsibility
Stakeholders
Nongovernmental organizations
Social marketing
Online Access:View this record in EBSCOhost

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