Maximizing the Impact of Digital Media Campaigns to Promote Smoking Cessation: A Case Study of the California Tobacco Control Program and the California Smokers' Helpline.

Background and Purpose: Digital media (e.g., banner ads, video ads) is often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion through smoker proxies. This process evaluation study highlights the use of digital media in a...

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Bibliographic Details

Published in:	Californian Journal of Health Promotion Vol. 12; no. 3; pp. 35 - 46
Main Authors:	Youn Ok Lee, Momin, Behnoosh, Hansen, Heather, Duke, Jennifer, Harms, Kristin, McCartney, Amanda, Neri, Antonio, Kahende, Jennifer, Lei Zhang, Stewart, Sherri L.
Format:	case study pictorial research tables/charts Journal Article
Published:	California State University, Fullerton 2014
Online Access:	View this record in EBSCOhost