When Pictures Take Away From the Message: An Examination of Young Adults' Attention to Texting and Driving Advertisements.

This study examined eye-movement patterns of young adults, while they were viewing texting and driving prevention advertisements, to determine which format attracts the most attention. As young adults are the most at risk for this public health issue, understanding which format is most successful at...

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Publicado en:	Canadian Journal of Experimental Psychology / Revue Canadienne de Psychologie Expérimentale Vol. 74; no. 2; pp. 131 - 144
Autores principales:	Foglia, Victoria, Leroux, Dominique, Yantzi, Nicole, Roy-Charland, Annie, Lemieux, Suzanne, Skjonsby-McKinnon, Tina, Fiset, Sylvain, Guitard, Dominic
Formato:	Artículo
Publicado:	Canadian Psychological Association Jun2020
Materias:	Advertising Attention Public health Adults Traffic safety Audiovisual materials Eye movements Photography Text messages Distracted driving
Acceso en línea:	Ver este registro en EBSCOhost