When Pictures Take Away From the Message: An Examination of Young Adults' Attention to Texting and Driving Advertisements.
This study examined eye-movement patterns of young adults, while they were viewing texting and driving prevention advertisements, to determine which format attracts the most attention. As young adults are the most at risk for this public health issue, understanding which format is most successful at...
| Publicado en: | Canadian Journal of Experimental Psychology / Revue Canadienne de Psychologie Expérimentale Vol. 74; no. 2; pp. 131 - 144 |
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| Autores principales: | , , , , , , , |
| Formato: | Artículo |
| Publicado: |
Canadian Psychological Association
Jun2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=143333257&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 143333257 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11961961 CJX jtl: Canadian Journal of Experimental Psychology / Revue Canadienne de Psychologie Expérimentale issn: 11961961 maglogo: N pubinfo: dt: Jun2020 vid: 74 iid: 2 pid: 98 pub: Canadian Psychological Association artinfo: ui: 143333257 10.1037/cep0000190 ppf: 131 ppct: 13 formats: fmt: @attributes: type: P size: 3.4MB tig: atl: When Pictures Take Away From the Message: An Examination of Young Adults' Attention to Texting and Driving Advertisements. aug: au: Foglia, Victoria Leroux, Dominique Yantzi, Nicole Roy-Charland, Annie Lemieux, Suzanne Skjonsby-McKinnon, Tina Fiset, Sylvain Guitard, Dominic affil: McMaster University Laurentian University Université de Moncton Public Health, Sudbury and Districts, Sudbury, Ontario, Canada su: Advertising Attention Public health Adults Traffic safety Audiovisual materials Eye movements Photography Text messages Distracted driving sug: subj: Advertising Attention Public health Adults Other Services Related to Advertising Outdoor Advertising Health and Welfare Funds Wireless Telecommunications Carriers (except Satellite) Traffic safety Audiovisual materials Eye movements Photography Text messages Distracted driving keyword: distracted driving eye-tracking public health advertisements texting and driving young adults annonces de santé publique distraction au volant envoi de messages textes au volant jeunes adultes suivi oculaire distracted driving eye-tracking public health advertisements texting and driving young adults annonces de santé publique distraction au volant envoi de messages textes au volant jeunes adultes suivi oculaire ab: This study examined eye-movement patterns of young adults, while they were viewing texting and driving prevention advertisements, to determine which format attracts the most attention. As young adults are the most at risk for this public health issue, understanding which format is most successful at maintaining young adults' attention is especially important. Participants viewed nondriving, general distracted driving, and texting and driving advertisements. Each of these advertisement types were edited to contain text-only, image-only, and text and image content. Participants were told that they had unlimited time to view each advertisement, while their eye-movements were recorded throughout. Participants spent more time viewing the texting and driving advertisements than other types when they comprised text only. When examining differences in attention to the text and image portions of the advertisements, participants spent more time viewing the images than the text for the nondriving and general distracted driving advertisements. However, for texting and driving-specific advertisements the text-only format resulted in the most attention toward the advertisements. These results indicate that in attracting young adults' attention to texting and driving public health advertisements, the most successful format would be text-based. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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