Cover Image
QR Code

Theatrical Event and Alternative Advertising in the Romanian Theater.

In the last years, the exclusive integration of advertising in the marketing mix has become a word-out manner of acting at an operational level. The autonomy of advertising in the management process has become inherent and, generally, closer to the area of communication than the other elements of th...

Full description

Published in:Theatrical Colloquia Vol. 10; no. 1; pp. 88 - 105
Main Author: TĂTAR-VÎSTRAS, Ivona
Format: Article
Published: George Enescu University of Arts, Artes Publishing House 2020
Subjects:
Advertising management
Advertising
Marketing mix
Direct marketing
Communication policy
Online Access:View this record in EBSCOhost