Theatrical Event and Alternative Advertising in the Romanian Theater.
In the last years, the exclusive integration of advertising in the marketing mix has become a word-out manner of acting at an operational level. The autonomy of advertising in the management process has become inherent and, generally, closer to the area of communication than the other elements of th...
| Publicado en: | Theatrical Colloquia Vol. 10; no. 1; pp. 88 - 105 |
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| Formato: | Artículo |
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George Enescu University of Arts, Artes Publishing House
2020
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| Acceso en línea: | Ver este registro en EBSCOhost |